Pyörävarikko is a specialized bicycle shop serving all cyclists. From a selection of thousands of products, cycling enthusiasts can find bicycles, riding gear, spare parts, and accessories. In addition to the online store, the company has a physical store in six different locations.
Initial Situation
Before our collaboration began, Pyörävarikko's Google advertising was managed by an in-house marketing professional. However, in the company established in 2021, it was quickly realized that outsourcing marketing to a competent advertising agency would be more efficient, allowing the company to focus on marketing management.
Eerik Tölli, the operational manager of Pyörävarikko, is satisfied with the decision to outsource.
"While we have gained efficiency in marketing, we have also gained more knowledge in other areas of the business through marketing. At the same time, outsourcing marketing has enabled more efficient use of our resources in the core areas of the business."
The collaboration began in September 2022. At the beginning of the collaboration, the advertising account was completely rebuilt, and the issues affecting conversion tracking were resolved.
Results
The benefits of the collaboration have been seen comprehensively across all sales channels.
"The development of advertising has positively influenced the revenue growth in both physical stores and online," says Tölli.
Pyörävarikko's business is seasonal, with the highest sales occurring between April and August. In 2023, revenue increased by 134 percent compared to the same period in the previous year.
Improved marketing has been a significant factor behind the revenue growth, but according to Tölli, the collaboration has also been beneficial in business-related matters.
"The service has been smooth and agile from the beginning. With Nostamo's help, we have been able to maintain marketing efficiency during seasonal fluctuations and respond to the tightening competition in the industry. Nostamo has been a very active partner and has brought a lot of added value not only to marketing but also to the entire business," says Tölli.
